On the stretch of Moroccan coastline washed by the waves of the Atlantic Ocean, lies Essaouira, a city with unique characteristics: blue and white architecture, fresh seafood, opportunities for wind and kite surfing, and a thriving argan processing and commercialization industry.
The argan is a plant that grows only in some areas of Morocco, including the region of Essaouira, and whose oil is highly valued for its nutritional and cosmetic properties. In Essaouira, argan processing is an ancient tradition still carried out mainly by women who collect the plant’s fruit, separate the pulp from the shell, and grind the seeds to obtain the oil.
The argan market in Essaouira is a true institution where one can find all products made with this precious ingredient, such as oil, cream, and soap. But argan is not only a valuable beauty product, it is also an important element of the local economy, as its processing and commercialization are a source of income for many families in the area.
Essaouira boasts a past full of events and happenings that have left a mark on the culture and history of the city. Among the various episodes that took place in Essaouira, the arrival of Portuguese sailors, who came to these lands to trade, stands out. However, it is the local fishermen who still sail the sea in search of the most delicious fish, crowding the fish market every day and flooding the air with the salty scents of the sea.
The medina of Essaouira, with its unmistakable style, was even chosen as the set for the famous TV series “Game of Thrones.” However, it is not only the history that attracts visitors from all over the world, but also the activities that the natural environment offers, such as wind and kite surfing, sports that are very popular among young people.
But it is above all the soul of the city, embodied by its fishermen, that makes Essaouira a magical and fascinating place. Their tenacity and strength, which drive them every day to challenge the sea in search of the best fish, are an example of life for all those who observe them.
In short, Essaouira is a city that captures the heart, with its history and culture, but also with the activities it offers its visitors, making it a truly unique and unforgettable place.
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